Hi, I’m Luka Devidze.
I help B2B tech teams build a predictable pipeline by turning research into execution: clear ICPs, prioritized target accounts, and CRM-ready lists.
I have 10+ years of experience in B2B sales and marketing across the EU and US, with strong CRM discipline (Salesforce/HubSpot) and lifecycle content experience.
With an MBA in Digital Transformation, I combine hands-on go-to-market execution with research rigor to deliver sales-ready ICPs and target account lists for B2B tech teams.
My Approach
I treat targeting like an operational system, not a guessing game. First, I clarify your ICP with strict fit criteria and disqualifiers. So we stop wasting time on the wrong accounts.
Next, I build a niche-focused target universe and tier it by urgency and relevance using clear trigger signals (hiring, platform changes, initiatives).
Then I map the buying committee, because Data/AI deals are multi-stakeholder, and deliver everything in a CRM-ready format.
Your team can execute immediately. Every list goes through QA (duplicates, relevance checks, completeness) so you get a clean, usable asset.
How it works
Step 1. Kickoff & Alignment: Define the use case, buyer roles and criteria
Step 2. ICP Blueprint: Segmentation logic + disqualifiers + triggers
Step 3. Target Account Build: Account universe, tiered (Tier 1/2/3)
Step 4. Buying Committee Mapping: Key Stakeholders and priority titles.
Step 5. QA & Delivery: Clean CSV export + field definitions + handoff.